We’ve all heard about the importance of “curb appeal” when selling a home.  The thinking goes that if people don’t like what they see when they drive by, they won’t bother coming to see more.  And there’s truth in that, no doubt.  However, the reality of home buying is changing.  The Internet is a game changer.

Today people use virtual tours, online photos, and property websites to do “virtually drive by” homes before booking a showing.  In fact, less and less prospective buyers actually do a drive-by.  More and more we see people using the Internet to research properties before they book showings.

So what does this mean if you’re selling your home?

Quite simply, it means that “curb appeal” now extends to the interior of your home.  Because virtual tours and online photos allow prospective buyers a peek inside, it is important that those photos and tours look great!  If not, your virtual shoppers may just “keep driving”!